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Bayer Plastics Unveils Fantasia

Bayer MaterialScience AG : 01 September, 2002  (Company News)
With five separate technologies and a wide array of unique color and special effects options, Bayer Plastics' new Fantasia
To meet customers' wide range of design, processing and cost parameters, Fantasia includes five different technologies for adding see-and-feel effects:

Aura™ - A proprietary color infusion technology. Aura's mix-and-match process lets customers apply color to finished products - whatever the quantity.

Leda™ - A wide range of color effect options for engineering resins make up Leda's seven color families: Sass™ edge glow effect; Mirage™ angular metameric effect; Aria™ translucent effect; Mina™ metallic effect; Aster™ metal flake effect; Diva™ sparkle and shimmer effect; and Azar™ fluorescent effect.

Imagio™ - High-quality coatings that include a variety of unique color effect options. Imagio's see and feel finishes are possible through the combined technologies of Bayer and PPG Industries, Inc.

Faria™ - Film-insert molding technology allows customers to customize their products with an essentially limitless range of graphics possibilities. Faria uses Bayer's Makrofol® polycarbonate (PC) films, Bayfol® PC/PBT films and Dureflex™ TPU films, which are preformed and incorporated into the part during molding.

Milena™ - Colors for optical media. Milena offers customers a number of color effect options that can be added using its mix-and-match process. This process makes changing color batches more time efficient compared with conventional coloring processes.

'Never before could a customer choose from so many color and special effect technologies from one supplier,' said Azita Owlia, Vice President of Consumer Markets, Bayer Plastics. 'We designed Fantasia to be the industry's most comprehensive, one-stop shop for coloring and special effects needs.'

Fantasia's broad range of color and special effects are designed to give products a unique look and feel that depend on the product and how light reflects off the product's shape. To most effectively illustrate this, Bayer has designed a marketing tool for customer meetings that includes a wide-range of three-dimensional 'spoons' to showcase many of the 'see and feel' effects and the capabilities of each of the five technologies.

'When we visit customers to introduce the Fantasia program, we want them to be able to see, feel, and imagine how the different effects may look in their specific product designs,' said Owlia.

'This is only the beginning for Fantasia. We plan to roll out many new 'see and feel' effects to meet changing design trends in the marketplace.'
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