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News

Becoming the most trustworthy ePlatform services provider

Advantech UK : 09 January, 2006  (New Product)
Advantech officially launches the new slogan 'Trusted ePlatform Services' in 2006. From 'Your ePlatform Partner' to 'Trusted ePlatform Services', Advantech will keep focusing on providing reliable 'ePlatforms' to empower all kinds of applications in the connected eWorld. This new slogan maps out Advantech's next strategic direction, which is to shift from a 'product-centric' to a 'service-oriented' business, and also to become the most trustworthy partner to our customers.
Advantech officially launches the new slogan 'Trusted ePlatform Services' in 2006. From 'Your ePlatform Partner' to 'Trusted ePlatform Services', Advantech will keep focusing on providing reliable 'ePlatforms' to empower all kinds of applications in the connected eWorld. This new slogan maps out Advantech's next strategic direction, which is to shift from a 'product-centric' to a 'service-oriented' business, and also to become the most trustworthy partner to our customers.

The phasing-out slogan 'Your ePlatform Partner' was launched in 2001. At that time, Advantech led the entire IPC industry and influenced it to define itself as an 'ePlatform' partner. 'ePlatform' referred to the computing platform Advantech provided to facilitate the development of a wide variety of applications. Through more than 300 Advantech Solution Days around the world in the past few years, the Advantech brand has successfully broadcasted itself globally. Advantech was recognized as the 'Top 10 Taiwan Global Brand' in 2004 by the renowned branding consulting firm 'Interbrand'. Now, this 'ePlatform' concept has become the second name for Advantech.

To further establish Advantech as a trustworthy brand, a series of brand actions will be taken in 2006. The brand actions include driving a top quality commitment as the groundwork of Advantech's brand essence, to build eBusiness as a core competence of Advantech's brand promise, to advance Advancing brand identity and brand communication, to build an unique and dedicated sub-brand for Advantech eAutomation, to transform Advantech Foundation into an effective branding vehicle, and to extend Advantech brand to the SRP business sector. To further these ambitions, a branding workshop will be held in February to kick off these actions, and further explore Advantech's total brand opportunities. Advantech is striving to become the most trustworthy ePlatform services partner for you.
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