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News

BOC

BOC Gases : 18 September, 2006  (Company News)
Exploiting the trend for outdoor dining on cooler evenings could increase pub and restaurant sales by as much as 25 per cent says BOC Sureflow, the specialist gas supplier to the pub and licensed trade as it launches an extended range of patio heaters and barbecues.
BOC has teamed up with fuel gas supplier Calor to provide a range of patio equipment, which includes top of the range heaters and barbecues. The original range launched in 2004 to meet the growing demand in the trade for safe, high quality patio equipment has been extended to help boost customers’ turnover.

The trend for outdoor dining is now well established in the UK with 95 per cent of pub and restaurant customers surveyed by Calor, being turned onto the concept*. The same survey showed that 76 per cent of customers would more readily return to a pub that had patio heaters in the beer garden than one that did not.

Paul Porter, landlord of The Fox Inn, Oxfordshire said: “Installing patio heaters has made a real difference to our business with customers now definitely drawn to our outdoor dining area.”

Said Porter: “Like many country pubs throughout the UK, The Fox Inn relies heavily on the weekend trade and the addition of patio equipment has helped increase turnover from Friday through to Sunday, the busiest part of the week - by an extra 25 per cent.

“I have recouped the cost of one heater in a weekend, so the increase in trade certainly allows landlords to get their money back quickly.'

BOC Sureflow product manager, Reena Jobanputra said that while pubs and restaurants have woken up to outdoor dining, more can be done to ensure they reap the financial rewards from what remains of the summer season.

“We have passed the longest day of the year and already there will be pubs and restaurants missing out on sales as the summer evenings grow shorter. We know from speaking to customers that adding just one or two heaters in an outdoor dining area can extend sales by two or three hours a day, allowing this area to be fully exploited even when the sun has disappeared.”

Said Reena: 'The halo effect is sustained by adding a barbecue to the patio area, with the combination of heater and barbecue encouraging customers to stay longer, driving food and drink sales through the whole of the outlet.“

The key benefits of BOC Sureflow patio heaters and barbecues include:
• Increased customer comfort and satisfaction late into the evening
• Extra revenue from patrons drinking and dining for longer
• Value for money addition to the outdoor dining area.

The BOC Sureflow range includes:
• Mirage Curve. A 13kw free-standing portable heater which includes variable heat control, safety cut off switch and weather resistant finish. The Mirage is powered by a 13kg gas cylinder which can last between13- 16 hours.

• Telescopic patio heater. A 14kw free-standing portable heater which includes variable heat control, a flame failure device and piezo ignition for easy lighting. The Telescopic can fold down for easy storage and comes with a brushed stainless steel finish. This heater is powered by a 13kg gas cylinder which can last between 13-16 hours.

• Mirage commercial patio heater. A 15kw free-standing portable heater includes an elbow high drinks table, variable heat control and safety -‘anti-tilt’ - cut off switch. The stainless steel Mirage can accommodate either a 13kg or 19kg gas cylinder.

• Royal Roaster 4 BBQ. A premier barbecue that features a hinged porcelain coated roasting hood complete with heat indicator and warming rack, a porcelain enamelled grill and griddle for easy cleaning, four independent burners, fully covered side burner and piezo ignition.

• Discovery 5 BBQ. A deluxe barbecue that features a hinged porcelain coated roasting hood complete with heat indicator and warming rack, porcelain enamelled grill and griddle for easy cleaning, five independent burners and patented Quartz Start ignition.
• Cavalier flat top BBQ. A 10kw flat top professional barbecue, ideal for small and mid size catering events. Easy to clean and folds flat for easy storage.

• Caterer flat top BBQ. A 20kw flat top professional barbecue, more suited to large catering events. Easy to clean and folds flat for easy storage.

All equipment is supplied with gas hose and regulator and delivery is free anywhere in the country.

The partnership between BOC Sureflow and Calor means the licensed trade enjoys a complete 'one stop shop' for all gas needs; ordering patio gas and propane cylinders at the same time as drinks dispense gases.
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