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Cinex Projection Systems Teams with Valle Foam Industries 1995 Inc. and Bayer Inc. to Refurbish Elegant Seats in Prestigious Roy Thomson Hall

Bayer MaterialScience AG : 08 October, 2002  (Company News)
When Cinex Projection Systems of Napanee, Ontario, Canada, won the opportunity to bid the refurbishing of the seats in Toronto's grand Roy Thomson Hall, Cinex approached Valle Foam Industries 1995 Inc. of Brampton, Ontario, Canada, for help in developing the correct cushioning foam to meet their design and performance requirements.
'It was important for us, as a newcomer to the seat refurbishing business, to find a good partner that could provide a foam product of specific size and performance characteristics,' said Alex Moffat, Cinex General Manager. 'The bid called for refurbishing thousands of elegant 20-year-old seats - some fixed, some movable - in one of the premier Halls in Canada. We were to remove them, refurbish them, repaint them and reinstall them. We began to look for a vendor who could help us return the seats to their original comfortable elegance, while meeting our standards for product quality, consistency and cost effective price. We turned to Valle.'

Since a tooling-intensive molded foam approach would not be cost effective, Valle suggested a trimmed contoured slabstock approach in which they could offer the specific cushion shape along with the quality, performance characteristics and production efficiencies Cinex wanted - at an affordable price.

'We suggestedCinex go with Bayer Inc.'s ULTRACEL® foam,' said Dale McNeill, Valle Foam's Vice President of Operations.

Bayer's ULTRACEL foam is a branded, premium performance, high-resilience foam. ULTRACEL technology has been proven worldwide in a multitude of demanding applications.

'ULTRACEL foam offered Cinex the high-end seat cushioning performance that they wanted - a soft surface with firm deep down support appropriate for a prestigious concert hall,' McNeill continued. 'When we showed Cinex that we could combine the performance characteristics of ULTRACEL foam with the production efficiencies of producing contoured slabstock and trimming custom seat cushions from the slabs with minimal waste, we both knew we had a winner.'

Cinex won the bid. They completed the refurbishing project on time and within budget.

Valle added an additional pleasant benefit to the project when it used Hennecke Machinery's Novaflex® technology for the sla b pour process. Hennecke's Novaflex technology uses more environmentally compatible carbon dioxide as a blowing agent rather than the commonly used methylene chloride. And, in addition to being a vastly more effective blowing agent, carbon dioxide costs 90 percent less than methylene chloride. Hennecke Machinery is a division of Bayer Corporation.
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