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Consumer adhesive

FormFormForm : 24 September, 2009  (New Product)
Sugru is a new concept in consumer adhesives. It has a range of properties that combine to make it ideal for repairing and adapting existing products.
Sugru is the result of on an invention made five years ago by Jane ní Dhulchaointigh, then a post-graduate research student at London’s Royal College of Art. She wanted a mouldable, self-adhesive and self-curing silicone that would enable people to easily and affordably repair, improve or customise things they already own. Since no existing product had these features, she devised the concept and brought it into reality in partnership with entrepreneur Roger Ashby, backing from the Royal College of Art, and the technical expertise of senior silicone materials scientists formerly of the world’s leading silicones group, Dow Corning.

Jane comments: “We all throw away dozens of perfectly good products every year because they break, wear through or are uncomfortable to use. Sugru is unique because it not only enables people to repair things easily, but also gives them the satisfaction of taking a stand against our throwaway society by celebrating and enjoying repairs . The number of different uses people have found for Sugru makes me think that it could become as universal as Velcro or Duck Tape. Our forthcoming consumer market launch will position the product as a practical tool to care for the environment, by making repair and reuse a realistic and fun option!”

Sugru is the first product to enter the market using FormFormForm’s patented platform technology, Formerol, which offers a combined range of properties that are unique among silicone materials. It can easily be moulded by hand or machine at ambient temperatures; its plasticity can be specified as required; it incorporates moisture-activated curing and it adheres to metal substrates, glass, ceramics, some woods and some plastics; it is waterproof, highly durable, electrically and thermally insulating, heat-resistant to 180C; and it cures at room temperature during a period of hours to give a smooth or textured non-slip surface.

Examples of how Sugru can be used are shown at and further information on the platform technology is available at

Three patents, covering the US, EU, China and India, protect all the key inventions inherent to sugru and the Formerol platform technology. In combination, these patents ring-fence the composition of matter and protect a wide range of use applications.

In addition to its work in the consumer adhesive market, FormFormForm has a product development contract with a leading global brand of professional garden hand tools. In this application, Formerol is moulded directly onto forged aluminium handles. A high incidence of repetitive strain injury among professional hand tool users is driving the need improve the comfort of such tools; in partnership with FormFormForm the customer is developing a new range with improved grip technology by enabling handles to conform to the hands of individual users.

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