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Dow Corning invites beauty and personal care market to experience the difference

Dow Corning - EEI : 10 April, 2007  (New Product)
When market research concluded that buyers are influenced by a complex sensory experience that includes the look of the package, the appearance of the product, its texture, its feel and its fragrance, Dow Corning responded by asking the beauty and personal care market to Experience the Difference that only silicon-based products can deliver and that Dow Corning expertise can offer.
When market research concluded that buyers are influenced by a complex sensory experience that includes the look of the package, the appearance of the product, its texture, its feel and its fragrance, Dow Corning responded by asking the beauty and personal care market to Experience the Difference that only silicon-based products can deliver and that Dow Corning expertise can offer. Since 2003, the Dow Corning Experience the Difference program has leveraged specific sensory encounters to demonstrate the sensory range made possible by silicones. Each of the seven Experience the Difference kits includes fully formulated prototypes; a formulation booklet and a CD-ROM to provide extensive product and application technical files; environmental, health and safety and regulatory information; application test data, patent mapping, product literature and data sheets. More information is available on the Experience the Difference page of the Dow Corning Beauty and Personal Care Solutions Web site.
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