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News

Emrich joins Valvoline marketing

Ashland Inc : 28 March, 2005  (Company News)
Bryan M. Emrich has joined Valvoline, a division of Ashland Inc., as marketing director for lubricant and chemical brands, according to Walter Solomon, senior vice president and general manager, retail business.
Emrich comes to Valvoline with extensive brand management experience, from 1998 to 2003 managing several hair care brands at Procter & Gamble including Physique, Head & Shoulders and Pert Plus. He most recently served as senior brand manager for Heinz North America, managing the Classico, Aunt Millie's and Prince Pasta Sauce brands. Between 1991 and 1996, Emrich held marketing and communications positions with Northern Trust Company and Bank of America.

In his new role at Valvoline, Emrich will be responsible for directing the marketing strategies for key lubricant and chemical brands across Do-It-Yourself and Do-It For-Me channels. He is based in Lexington, Ky., and reports to Rolf Linder, vice president of marketing.

'We're delighted to have Bryan on board,' says Linder. 'His multi-category experience will be critical as we continue to ramp up the marketing programs on our key brands. Also, as an 'auto enthusiast,' we're sure that Bryan will be at home in the Valvoline community.'

Emrich holds a bachelor's degree in marketing and management from the University of Illinois, Chicago, Ill., and an MBA from Northwestern University's Kellogg School of Management, Evanston, Ill.
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