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GE Launches ``Healthcare Re-Imagined'' Marketing Campaign

AZDEL : 27 September, 2007  (New Product)
GE launches 'Healthcare Re-Imagined,' a multi-phase effort to redefine what is possible in healthcare GE today launched a multi-phase effort to redefine what is possible in healthcare.
The new campaign, 'Healthcare Re-Imagined,' highlights GE's unique abilities to leverage technological and biological breakthroughs to transform healthcare delivery from treating 'late disease' to a focus on 'early health' where prediction, diagnosis, and information management are key to prevention and pre-symptomatic disease detection.

TV ads will premiere in the U.S. on the NBC during its coverage of the 2006 Winter Olympic Games. Four new commercials will focus on the benefits of early health and the advances GE has made in early detection. 'Welcome to the Earth' provides an introduction to 'early health.' 'Beats' highlights how we're all connected through the commonality of a beating heart, and showcases the breakthrough technology of GE's LightSpeed VCT, the only CT scanner that enables physicians to scan the human heart in as few as five beats. 'Monster' offers a cinematic fable to communicate how GE's PET/CT technology helps doctors detect heart disease and other life-threatening illnesses earlier, with the potential to help keep monster diseases at bay. And 'Power of Sound' highlights GE's commitment to developing advanced ultrasound technologies and addressing important aspects of women's health. In addition to NBC, the ads will also appear on MSNBC, CNBC and USA.

Print advertisements premiere with an eight-page insert in USA Today and The New York Times on February 13 and The Wall Street Journal (US edition) on February 14. Trade advertising and an integrated global marketing campaign are also planned. Longer-term trade and global media placements are planned.

GE will launch 'Picture a Healthy World,' an interactive web site that invites visitors to contribute photos and stories describing what they do to stay healthy.

'Early Health will mean more accurate diagnosis, earlier, more effective treatment and better outcomes for more patients and will be key to our efforts to improve cost efficiencies for the healthcare industry,' said Joe Hogan, president and CEO of GE Healthcare. 'These new advertisements are just one of the ways to illustrate how GE Healthcare is helping clinicians re-imagine new ways to diagnose, inform and treat, so that their patients can live their lives to the fullest.'

Judy Hu, GE's global executive director of Advertising and Branding, said, 'GE Healthcare's advanced technology provided us with many opportunities to use our 'imagination at work' campaign to position GE as an innovative company with a diverse portfolio of products and services. The 'Healthcare Re-imagined' ads provide an optimistic look at the future of healthcare for everyone.'

GE Healthcare has a broad range of products and services that enable healthcare providers to better diagnose and treat cancer, heart disease, neurological diseases, and other conditions.
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