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Logo transformation paint quality institute helps expert paint resource spread color information globally

Rohm & Haas Co : 04 December, 2006  (Company News)
The Rohm and Haas Paint Quality Institute ( ) transformed the look and feel of its logo to reflect its expanded color and design competence, as well as its multi-national presence.
An educational effort of Rohm and Haas that brings insights and knowledge about paint, painting techniques and design, Rohm and Haass Paint Quality Institute has evolved into a recognized global authority on quality paint and painting practices. Founded in 1989, PQI originally only served the North American marketplace.

Paint serves two purposes, protection and decoration. PQI has become an industry source for providing guidance on both of these important paint aspects. PQI is now present in 14 countries and is considered an essential resource for a broad range of target groups from consumers and professional painters to architects and specifiers. The new logo is designed to reflect the brand's expanding role, Linda Applestein, Global Director for The Paint Quality Institute said.

PQI now provides color assistance through their website with features on color and paint decorating trends and simple and practical tips on how to incorporate these into the home. For the upcoming painting season, Debbie Zimmer, PQIs North American paint and color expert, shares a number of global color directions.

1. A growing focus on the environment and sustainable products continues to push natural, earthy hues to the forefront. Leaf-like greens, organic browns, rust and copper are just a few of the hues that will be seen in many 2007 decorating palettes.

2. The 2008 Summer Olympics and a keen interest in Asian culture will influence many color choices. From clean, clear reds and deep plums to soothing blue and white combinations, these hues can be used as exciting accents or to produce a restful space within a home.

3. Neutral hues spiced with a metallic or an iridescence appearance step up in popularity and provide a respite from technology overload. Whether these new neutrals are used in moderation or on a broad wall area, they provide a subtle hint of relaxation, elegance and luxury to any living space.
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