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News

One third of women have shattered their foundation bottle

Eastman Chemical Company : 23 October, 2003  (Company News)
Women prefer cosmetics in durable plastics with the appearance of glass, according to a nationwide survey conducted by Eastman Chemical Company.
One out of every three women has had to clean up the potentially dangerous mess that occurs when a glass bottle of their foundation shatters on the floor, according to a nationwide survey conducted by Eastman Chemical Company. Those women responding indicated that it was common to have broken three or four bottles, usually in a bathroom sink or a piece of luggage. “I have lost more foundation in a glass container by dropping them in the sink. Glass containers don't take a fall very well,” wrote one survey participant.

“It is no wonder that two thirds of the women surveyed would also rather have their cosmetics packaged in plastic,” said Burt Capel, market development manager at Eastman. “Plastic’s superior durability and lighter weight were selected overwhelmingly as the reasons for their packaging preference.”

In all, 1767 women responded to the Eastman survey, which was designed to assist the company in better understanding how and why cosmetic packaging materials influence women’s cosmetic purchasing decisions.

A summary of the survey results are being posted on the internet at www.theglasspolymer.com. Other results from the survey include:
• Generally speaking, women are more loyal to their foundation than their moisturizer.
• The look of a foundation’s or moisturizer’s container has very little to do with a woman’s purchase decision.
• While many glass cosmetic packages are frosted, women prefer a clear container so that they can see colour and level.
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