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News

Plastohm 'revitalizes' beauty product packaging using Eastman's Glass Polymer

Eastman Chemical Company : 11 November, 2004  (Application Story)
Plastohm Group's Packaging Division has selected Eastman Chemical Co's Glass Polymer for a new, high-end, thick-walled bottle designed to appeal to the senses of the user and set to complete its range of bottles for beauty applications.
Plastohm Group's Packaging Division has selected Eastman Chemical Co's Glass Polymer for a new, high-end, thick-walled bottle designed to appeal to the senses of the user and set to complete its range of bottles for beauty applications.

Injection blow-moulded, using the polymer, the new 50-ml Senso Intense bottle is designed primarily for packaging face-care creams.

'The unique properties of The Glass Polymer allowed us to create a bottle with a deeply sensuous design that conveys a particular visual and tactile sensation, thanks to its unique 'non-cold' touch and its unexpectedly light weight,' said Isabelle Blondeau, Marketing Manager, Plastohm Group Packaging Division.

'Our experience with The Glass Polymer, as well as the active cooperation of Eastman in developing the new Senso Intense bottle, are perfectly in line with Plastohm's own strategy that focuses on providing innovative packaging solutions for our customers through our ability to custom-develop unique packaging solutions and our expertise in processing, coloring and decoration technologies.'

The Glass Polymer container provides crystal clarity and superb gloss that is often confused with glass. It also has the shatter resistant safety attribute that glass does not provide. With a unique visual and feel combination, The Glass Polymer is ideal for brand owners who want to attract consumers with new designs that may have been impossible or more expensive to produce with glass or other materials.

'It used to be that cosmetic brand owners who wanted to design a transparent bottle had few alternatives for the material selection,' says Vincent Gugumus, Global Market Development Manager, Cosmetics Packaging, Eastman. 'Most plastic material alternatives solved some of these needs, but with severe limitations for the design's wall thickness. The Glass Polymer is specifically developed for extrusion blow-moulding this thick-walled material, without sacrificing qualities such as water-clear clarity, excellent chemical resistance and ease of processing, and therefore, it creates new possibilities for cosmetic packaging design.'

A specialist in packaging in plastics for the beauty and healthcare markets in Europe, Plastohm Packaging Division has acquired comprehensive product-expertise over more than a century. The Plastohm Packaging Division produces each year about 500 million packaging units by injection moulding, injection blow-moulding and extrusion blow-moulding. These are decorated using screen-printing, pad printing, hot stamping and offset technologies.

Five manufacturing and sales facilities backed by a network of distributors and agents in approximately 10 countries allow the company to offer customized services throughout Europe.
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