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News

Transparent communication about nanomaterials

BASF Aktiengesellschaft : 26 November, 2012  (Company News)
BASF’s Dialog Forum Nano presented its final report for the dialogue phase 2011/2012 on 22 November in Berlin. The aim of the regular dialogue with representatives from research institutes, labour unions, commerce, industry and churches, as well as environmental and consumer organisations, was to generate joint recommendations for improving transparency in communication about nanomaterials from manufacturers to consumers.

Over several months the dialog partners discussed which scientific information is available, where knowledge gaps exist and how information can be usefully presented to consumers. The topics were partially based on specific consumer inquiries and numerous expert assessments. Using the examples of dirt-repellent and antimicrobial textiles as well as paints and coatings, the joint final report contains recommendations on how information can be gathered within the companies along the supply chain in order to facilitate communication with consumers.

The final report and other information on the topic of nanotechnology can be found on a specific website  which contains information on new products and research projects as well as the results of BASF’s safety research on nanotechnology. There is also an opportunity to enter into dialogue with the company through asking questions and exchanging viewpoints.

“The Dialog Forum Nano is a good example of how BASF is innovative not only in using new technologies to develop new products, but also in communication about these technologies,” said Wolfgang Weber, Vice President Communications & Government Relations BASF Group.

BASF has conducted the Dialog Forum Nano since 2008, making it the only company in Germany to pursue a regular dialogue on the topic of nanotechnology. “It is very important for us that a trusting and constructive cooperation has developed over the years. We have entered into many - sometimes difficult - discussions and have reviewed our own positions,” explained the organiser Carolin Kranz, Senior Manager Communications & Government Relations.

Participant Rolf Buschmann of the North Rhine-Westphalia Consumer Advice Center stated: “The Dialog Forum Nano represents an innovative and successful approach to stakeholder communication which has been decisively shaped by the special commitment and willingness of the participants from many different areas of business and society to engage in discussions.” 

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